what is email marketing?
Types of email marketing:
The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, thanks to their high open rates (51.3% compared to 36.6% for email newsletters),
Many email newsletter software vendors offer transactional email support, which provides companies the power to incorporate promotional messages within the body of transactional emails.
Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the value falls on the recipient[citation needed.
Additionally, consumers receive on average about 90 emails per day.
A common example of permission marketing maybe a newsletter sent to an advertising firm’s customers. Such newsletters inform customers of upcoming events or promotions or new products.
With a foundation of opted-in contact information stored in their database, marketers can send promotional materials automatically using autoresponders—known as drip marketing. they will also segment their promotions to specific market segments.
The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely referred to as “ACMA”. The act defines the term unsolicited electronic messages,
The “Canada Anti-Spam Law” (CASL) went into effect on Dominion Day, 2014. CASL requires a particular or implicit opt-in from users, and therefore the maximum fines for noncompliance are CA$1 million for people and $10 million for businesses.
The directive has since been incorporated into the laws of member states. within the UK it’s covered under the Privacy and
The GDPR in 2018 imposed “a number of latest requirements on companies that collect, store and process personal data from EU users, which impacts email marketers”- especially,
The CAN-SPAM Act was updated with some new regulations including a no-fee provision for opting out, further definition of “sender”, post office or private mail boxes count as a “valid physical postal address” and definition of “person”. These new provisions went into effect on July 7, 2008.
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